4 NEW TRENDS IN SOCIAL MEDIA MARKETING
In 2022, social media sites are estimated to reach 3.96 billion users and the number will continue to grow more in the future. Social media has become a significant part of Marketing.
It has become a platform for many brands, agencies, organizations, and businesses to generate revenue.
Social media marketing is a technique to foster your content, websites, and brands by connecting with people and attracting the target audience. A fine marketing strategy will help to boost your business up. In today’s competitive environment, keeping up to date with all marketing trends will empower your approach and keep you out of the flock.
Following are some social media trends that you need to be acknowledged for 2022.
User-generated Content Will Get More Prominent
It is defined as the content produced by social media users. It has become quite favorable for brands as they get recognition about their products or services in the form of reviews and comments. Many brands leverage UGC to lay down the quality of their outcomes to their customers.
It is the most reliable source of information one can get about a business or brand as it contains the consumer’s feedback. If you have never undergone UGC for your social media outline, then you should opt for this certainly. It can bring wonders to your profile.
Augmented Reality Will Become More Conventional
Social media has found a rise in the usage of AR technology in the last few years. It is an enhanced version of the real physical world through its digital visualizing features. It makes things look more engaging. Augmented reality filters have taken place in different social media applications like Instagram and Snapchat.
These are introduced to make our pictures and stories visually interesting. It is not just limited to the photo filters but various brands also promote this so that the customers can look out for the products before investing any money. It is set to grow even more in the upcoming time. In 2022, it is estimated that there will be about 1.1 billion AR mobile users globally.
Social Commerce Will Continue To Grow
Social media has affected people’s lives in many ways. When social media meets e-commerce, social commerce is delivered. It is a means of buying and selling products online on different platforms like Facebook, Instagram. One can easily get info about the definite article and enable checkout without even leaving the page.
Although, Covid-19 has made this trend more progressive as now people prefer shopping online than physically going to stores. .
Live streams will remain popular
These days, various businesses are using live stream marketing policies. Live videos are being broadcast on facebook, instagram, twitter and youtube as it is acquiring popularity from the audience. It is more authentic than other social media formats. It is becoming more popular than video content too.
During a survey in the United States, the main reason for using this strategy was given “to achieve deeper connections with customers”. It is a great opportunity to appear into the consumer’s feeds which has been limited due to the encryptions.
Conclusion
As the world is becoming innovative day by day, all social media marketers should keep themselves updated about the upcoming trends, online consumer demands, and business initiatives. This will assist them to make their marketing strategies stronger and overtake the competitors.
